exercise: advertisement examples and analysis
FINAL ASSIGNMENT ADVERTISING
RESEARCH
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MOODBOARD
DIGITAL DEVELOPMENT
Final key visuals
The final key visuals’ concept is to show the benefits of understanding foreign culture through watching foreign movies. Which include three main benefits: 1. International employment opportunity , 2. Cultural exchange Inter culture communication. With visuals of famous actors from the movies to indicate that the foreign movies will be the bridge to future happiness and success. Where the local and the corresponding foreigner will have interaction like eye contact or laughing or shake hands
The final key visuals’ concept is to show the benefits of understanding foreign culture through watching foreign movies. Which include three main benefits: 1. International employment opportunity , 2. Cultural exchange Inter culture communication. With visuals of famous actors from the movies to indicate that the foreign movies will be the bridge to future happiness and success. Where the local and the corresponding foreigner will have interaction like eye contact or laughing or shake hands
FINAL POSTER
The first poster is about the benefit one of watching foreign movie, which is increased opportunity to International employment with better pay and environment. The poster shows andy lau, which is a famous chinese actor poping from the movie “ the adventurer”, indicating that it is the bridge between the local student to a chinese employment opportunity. The shake hand action symbolizes corporation and partnership, the position also shows how this will elevate and lift the local up, improving her life. The dvd cover and headphone also indicates its about watching foreign movies. With the tagline “the bridge to your own future success.” showing the positive aftermath, to encourage watching foreign movies.
The second poster, is to show the benefit of cultural exchange and experience. With setting in dance studio, to show the cultural tradition in relation to the movie. The foreign movie chosen here is kung fu yoga, which shows lots about the indian culture, with famous actress as the bridge to encourage the local to accept and try to learn foreign cultural dance to show culture exchange.
The third poster is to show international friendship. Thus the setting is in cafe, where friends usually hangout. The people are also shown in a very friendly smiling way, as they chit chat, with the middle an actress emma roberts as the bridge to imply the help given to help the local have international friendship. Also showing the immense benefit of globalization and racial harmony of movies.
traditional media
Traditional medias
The traditional medias i chose are
The traditional medias i chose are
- Billboard - why? Because its big and huge, easy to see, eyecatching, setting near mall or shopping centre where people can easilu drive through and see it. More effective and influential.
- Magazine (film)- why? Audience who are interested in watching movie will see the ad and thus promoting watching foreign movies.
- Brochure -why? The brochure given in cinema xxi, introducing about the new coming movies and thus promoting watching foreign movies and encouraging them to watch foreign movies when picking the next movie to watch.
- Poster infront of cinema -why? As poster is huge and easy to see. Place in front of the cinema which is the point of purchase of movies, to navigate audience choice when picking movie to watch, encouraging them to start watching foreign movies too.
event
Event-
The event is a foreign films appreciation event which is held in the cinema, where there is premiere of foreign movies marathon for audience to watch in the theater. The location is chosen in mall, and cinema, as that is where the target audience usually go and hangout with friends. Thus influencing them and educating them the benefits of watching foreign movies, in order to encourage them to watch more in the future.
The event is a foreign films appreciation event which is held in the cinema, where there is premiere of foreign movies marathon for audience to watch in the theater. The location is chosen in mall, and cinema, as that is where the target audience usually go and hangout with friends. Thus influencing them and educating them the benefits of watching foreign movies, in order to encourage them to watch more in the future.
creative media
Creative media-
Lift, learn foreign language and culture with famous actor.
For example: chinese foreign movies educating audience about chinese language and culture.
In the lift where the outside is full of local looks and feels the inside is occupied by the foreign culture ambiance. A board with andy lau teaching the audience facts and basic language of the foreign culture. Thus encouraging them to watching foreign movies and understand more foreign cultures.
Lift, learn foreign language and culture with famous actor.
For example: chinese foreign movies educating audience about chinese language and culture.
In the lift where the outside is full of local looks and feels the inside is occupied by the foreign culture ambiance. A board with andy lau teaching the audience facts and basic language of the foreign culture. Thus encouraging them to watching foreign movies and understand more foreign cultures.