ASSIGNMENT 1 PUBLIC SERVICE ANNOUNCEMENT
PRE-PRODUCTION
CONCEPT 1: RACISM
CONCEPT2: ANIMAL CRUELTY IN COSMETIC TESTING
CONCEPT 3: VERBAL BULLYING
CHOSEN CONCEPT: CONCEPT 2 ANIMAL CRUELTY
Concept: to raise awareness In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals. Products tested on animals are often painful and cause the suffering and death of millions of animals every year. Especially in the cosmetic industry. By showing the ugly truth behind beautiful makeup is the bruises and scars of the animals being tested.
Portrait1 a Half beautiful makeup face with makeup brush, half ugly bruises and scars with paw prints and needle and surgery knife to show contrast between the seemingly beautiful makeup products and the ugly truth of animal testing.
Portrait2 a girl with full on makeup holding a rabbit and using it as a brush to apply her makeup which shows the animal cruelty in using animal fur as brush, the rabbit will be image manipulated to look painful and scared.
Portrait3 a side face view of beautifully makeup girl facing an ugly scarred and paw printed face to show and reveal the ugly truth of animal cruelty in cosmetic testing.
Message: “Every product, every action, and every lifestyle decision can be a choice to harm less.”
— Zoe Weil, The Animals' Agenda
To deliver the message of cruelty in animal testing and how to prevent it= persuade people to pick cruelty free product.
Purpose: To raise awareness of animal rights and cruelty in animal testing and the message to pick cruelty free product. to fight for animal rights as they are to be loved and not hurt.
Target market: cosmetic buyer
Concept: to raise awareness In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals. Products tested on animals are often painful and cause the suffering and death of millions of animals every year. Especially in the cosmetic industry. By showing the ugly truth behind beautiful makeup is the bruises and scars of the animals being tested.
Portrait1 a Half beautiful makeup face with makeup brush, half ugly bruises and scars with paw prints and needle and surgery knife to show contrast between the seemingly beautiful makeup products and the ugly truth of animal testing.
Portrait2 a girl with full on makeup holding a rabbit and using it as a brush to apply her makeup which shows the animal cruelty in using animal fur as brush, the rabbit will be image manipulated to look painful and scared.
Portrait3 a side face view of beautifully makeup girl facing an ugly scarred and paw printed face to show and reveal the ugly truth of animal cruelty in cosmetic testing.
Message: “Every product, every action, and every lifestyle decision can be a choice to harm less.”
— Zoe Weil, The Animals' Agenda
To deliver the message of cruelty in animal testing and how to prevent it= persuade people to pick cruelty free product.
Purpose: To raise awareness of animal rights and cruelty in animal testing and the message to pick cruelty free product. to fight for animal rights as they are to be loved and not hurt.
Target market: cosmetic buyer
PSA poster and photo
final psa poster
assignment 2: Product photography
Still life product photography assignment, with transparent or translucent product packaging, most preferably in bottle. With pre-production process to photoshoot and final photography presentation. To create advertising photoshoot with the product, logo and the tagline of the product.
pre-production
photo taken
product photography poster
assignment 3: magazine cover shoot
Magazine cover is the lid and cover to indicate what is inside the magazine, the highlight and keypoint of a magazine.
pre-production
photo taken
KINFOLK MAGAZINE COVER EDIT
final photoalbumn portfolio
Photography final conclusion
For photography the first assignment is PSA poster, which is public service announcement to educate audience about public issue and social context. The concept i have chosen is about animal-cruelty in the makeup industry. Wanting to protect the animals and contribute and animals’ rights movement i have decided to create three series of psa posters to raise awareness and call for action to start shopping cruelty free products. With series of visuals showing half face covered with heavy beautiful makeup another face revealing the ugly truths behind the makeup industry which is the makeup testing on animal. With strong visuals and contrast, and eye-catching slogan of “ true beauty is cruelty free, shop cruelty free, stop animal testing” to convince and influence the audience.
The second assignment is product photography, in which i have chosen the product DAISY perfume by Marc Jacobs. Which a well known high class perfume brand. Wanting to challenge myself to create the professional looking product photography. The original ads of the product is usually taken outdoor with models on hills and grass. To be different i took it indoor to emphasize on focus on the product itself. The concept is natural, wanting to show the fresh, spring, natural, feminine looking of the products. With props of daisy flowers to indicate the ingredients. The background is in light blue grey color similar to spring day sky and the bottom table is covered with gold silk like the sand on the hill. The lighting is also adjusted to create the reflective shine on the transparent bottle. The final outcome is added with slogan , “ the new fragrance for women.”
The last assignment is magazine cover shoot, the magazine i have chosen is kinfolk. It is a lifestyle magazine that discusses topic of trend fashion, interior, food, art and design. Their cover shoot are usually very neat with pastel solid background colors, the models are in neat clothing and hairstyle. The issue i have chosen is issue 18, which is the design issue talking about the arts, creativity, ideas and communications. Thus the props i have chosen are paintbrush to indicate art, flowers to symbolize ideas and creativity blooming and blossoming like spring flowers. The final cover is edited to have the logo, tagline, article cover title just like the magazine.
For photography the first assignment is PSA poster, which is public service announcement to educate audience about public issue and social context. The concept i have chosen is about animal-cruelty in the makeup industry. Wanting to protect the animals and contribute and animals’ rights movement i have decided to create three series of psa posters to raise awareness and call for action to start shopping cruelty free products. With series of visuals showing half face covered with heavy beautiful makeup another face revealing the ugly truths behind the makeup industry which is the makeup testing on animal. With strong visuals and contrast, and eye-catching slogan of “ true beauty is cruelty free, shop cruelty free, stop animal testing” to convince and influence the audience.
The second assignment is product photography, in which i have chosen the product DAISY perfume by Marc Jacobs. Which a well known high class perfume brand. Wanting to challenge myself to create the professional looking product photography. The original ads of the product is usually taken outdoor with models on hills and grass. To be different i took it indoor to emphasize on focus on the product itself. The concept is natural, wanting to show the fresh, spring, natural, feminine looking of the products. With props of daisy flowers to indicate the ingredients. The background is in light blue grey color similar to spring day sky and the bottom table is covered with gold silk like the sand on the hill. The lighting is also adjusted to create the reflective shine on the transparent bottle. The final outcome is added with slogan , “ the new fragrance for women.”
The last assignment is magazine cover shoot, the magazine i have chosen is kinfolk. It is a lifestyle magazine that discusses topic of trend fashion, interior, food, art and design. Their cover shoot are usually very neat with pastel solid background colors, the models are in neat clothing and hairstyle. The issue i have chosen is issue 18, which is the design issue talking about the arts, creativity, ideas and communications. Thus the props i have chosen are paintbrush to indicate art, flowers to symbolize ideas and creativity blooming and blossoming like spring flowers. The final cover is edited to have the logo, tagline, article cover title just like the magazine.
Photography final conclusion
For photography the first assignment is PSA poster, which is public service announcement to educate audience about public issue and social context. The concept i have chosen is about animal-cruelty in the makeup industry. Wanting to protect the animals and contribute and animals’ rights movement i have decided to create three series of psa posters to raise awareness and call for action to start shopping cruelty free products. With series of visuals showing half face covered with heavy beautiful makeup another face revealing the ugly truths behind the makeup industry which is the makeup testing on animal. With strong visuals and contrast, and eye-catching slogan of “ true beauty is cruelty free, shop cruelty free, stop animal testing” to convince and influence the audience.
The second assignment is product photography, in which i have chosen the product DAISY perfume by Marc Jacobs. Which a well known high class perfume brand. Wanting to challenge myself to create the professional looking product photography. The original ads of the product is usually taken outdoor with models on hills and grass. To be different i took it indoor to emphasize on focus on the product itself. The concept is natural, wanting to show the fresh, spring, natural, feminine looking of the products. With props of daisy flowers to indicate the ingredients. The background is in light blue grey color similar to spring day sky and the bottom table is covered with gold silk like the sand on the hill. The lighting is also adjusted to create the reflective shine on the transparent bottle. The final outcome is added with slogan , “ the new fragrance for women.”
The last assignment is magazine cover shoot, the magazine i have chosen is kinfolk. It is a lifestyle magazine that discusses topic of trend fashion, interior, food, art and design. Their cover shoot are usually very neat with pastel solid background colors, the models are in neat clothing and hairstyle. The issue i have chosen is issue 18, which is the design issue talking about the arts, creativity, ideas and communications. Thus the props i have chosen are paintbrush to indicate art, flowers to symbolize ideas and creativity blooming and blossoming like spring flowers. The final cover is edited to have the logo, tagline, article cover title just like the magazine.
For photography the first assignment is PSA poster, which is public service announcement to educate audience about public issue and social context. The concept i have chosen is about animal-cruelty in the makeup industry. Wanting to protect the animals and contribute and animals’ rights movement i have decided to create three series of psa posters to raise awareness and call for action to start shopping cruelty free products. With series of visuals showing half face covered with heavy beautiful makeup another face revealing the ugly truths behind the makeup industry which is the makeup testing on animal. With strong visuals and contrast, and eye-catching slogan of “ true beauty is cruelty free, shop cruelty free, stop animal testing” to convince and influence the audience.
The second assignment is product photography, in which i have chosen the product DAISY perfume by Marc Jacobs. Which a well known high class perfume brand. Wanting to challenge myself to create the professional looking product photography. The original ads of the product is usually taken outdoor with models on hills and grass. To be different i took it indoor to emphasize on focus on the product itself. The concept is natural, wanting to show the fresh, spring, natural, feminine looking of the products. With props of daisy flowers to indicate the ingredients. The background is in light blue grey color similar to spring day sky and the bottom table is covered with gold silk like the sand on the hill. The lighting is also adjusted to create the reflective shine on the transparent bottle. The final outcome is added with slogan , “ the new fragrance for women.”
The last assignment is magazine cover shoot, the magazine i have chosen is kinfolk. It is a lifestyle magazine that discusses topic of trend fashion, interior, food, art and design. Their cover shoot are usually very neat with pastel solid background colors, the models are in neat clothing and hairstyle. The issue i have chosen is issue 18, which is the design issue talking about the arts, creativity, ideas and communications. Thus the props i have chosen are paintbrush to indicate art, flowers to symbolize ideas and creativity blooming and blossoming like spring flowers. The final cover is edited to have the logo, tagline, article cover title just like the magazine.